Advanced driver-assistance systems (ADAS) are groups of electronic technologies that assist drivers in driving and parking functions. Through a safe human-machine interface, ADAS increase car and road safety. ADAS use automated technology, such as sensors and cameras, to detect nearby obstacles or driver errors, and respond accordingly.
The automotive industry has enjoyed decades of steady growth, immune to outside disruptions like the ones seen in the entertainment industry with Netflix and the disruption it has caused in the film making industry. However, tightening regulations and changing consumer trends fuelled by major advancements in emerging technology is changing all that and the industry is faced with evolving growth beyond expectation and real time demand from the automotive consumers.